Autores

Grandes pensadores da estratégia empresarial.

Al Ries

DePauw University

Estados Unidos

Clayton Christensen

Brigham Young University • Harvard Business School • University of Oxford

Estados Unidos

Edward Chamberlin

University of Iowa • University of Michigan • Harvard University

Estados Unidos

Henry Mintzberg

McGill University • MIT Sloan School of Management

Canadá

Jay Barney

Brigham Young University • Yale University • University of Utah • Ohio State University

Estados Unidos

Jim Collins

Stanford University • Stanford Graduate School of Business

Estados Unidos

Michael Porter

Princeton University • Harvard Business School

Estados Unidos

Peter Drucker

Universidade de Hamburgo • Universidade de Frankfurt

Áustria

C. K. Prahalad

University of Madras • Indian Institute of Management Ahmedabad • Harvard Business School

Índia

Ram Charan

Banaras Hindu University • University of New South Wales • Harvard Business School

Índia

Thales Teixeira

Universidade Federal de Minas Gerais • University of Michigan • Harvard Business School

Brasil

Jack Welch

University of Massachusetts Amherst • University of Illinois Urbana-Champaign

Estados Unidos